What is the difference between Viral Marketing and Linkbait;
Seth Godin Viral marketing is an idea that spreadsand an idea that while it is spreading actually helps market your business or cause. SEJ Linkbait focuses on creating unique, useful and provocative content that people respond to by linking to it and sharing with others.
So if you think of linkbait as the worm and viral marketing as the dicussions people have about your superb fish supper.
This is how the life line of a piece of linkbait looks:
1) What do they need most – traffic – brand awareness – links?
2) Know how far you can go with the content topics and where the content will go
3) Any content choices should be based around current trends and networks
4) Have a brainstorm about the content
5) Your content needs to be creative i.e – graphics, resources or topical
6) All links need to have tracking attached to them
7) Work out where you should syndicate your content to get ultimate effect
If your content need trusted networks, this must be factored in to the plan
9) publish the content
10) Promote your content via networks and track it
11) Watch your viral campaign grow
12) Run a follow up article (particularly good if the content does not fly) a retraction or negative comment about the article to drum up interest
13) Spread the content through your networks
14) Check stats and report to back to you
