Are you looking into ways that can help you to reach the top of the Google rankings? Are you hoping to obtain a higher search engine ranking for your websites main key phrases? Are you aware of the power of one-way link building? Well in this article I will be explaining the ways in which I manage to dominate the rankings for my niche.

I believe that there are two main areas of web marketing for people to focus on if you want to achieve high rankings in the major search engines such as Google. The first is fairly straight forward and that is to regularly upload high quality and unique content to your website/s. You may well have heard the phrase “content is king” and it most certainly is.

The second aspect can be some what more tricky and that is to obtain one-way backward links pointing to your website on a consistent basis. What do I mean by consistent? You should not just spend two or three months on the link building it has to be something that you continue to do, month in, month out.

So why do you call this one-way link building tricky? Because these days it is becoming some what more difficult to gain these one-way backlinks. Only a few years ago you could simply purchase the links or you could commence a link exchange scheme with other webmasters. These methods no longer work and therefore it has become a lot harder.

This is where a professional one-way link building service or a manual article submission service can prove to be invaluable. Any decent SEO company will offer this and they have the knowledge and expertise as to the best ways of building the links and where to find them. If you are serious about gaining high rankings then these could be just what you are looking for.

When looking to promote a website via link building it is essential to choose a form of link building that works – other wise you can end up wasting a whole heap of your time – and you know what they say – time is money. So what forms of link building do work? Well in my humble opinion it is all about one way link building. But even here you need to be aware of the types of one way links that work.

For me you can not beat producing new content for the web – content that other webmasters (webmasters who perhaps do not have the time to write their own original content) can upload to their websites or blogs. So what do you gain from producing this content? Well you are able to include a link to your website within the content or at the bottom of the content which is your reward for your hard work.

The big thing that is very important to do is to re-write the article or hand spin it, prior to making it available to the webmasters. These webmasters are therefore much more happy to publish the article as they are less concerned about any duplicate content problems. It can take a lot of time to create these re-writes however the hard work is most certainly worth the effort.

This type of link building service is becoming more popular and is where you a hire a person or a company to not only write you a piece of compelling content but where the web marketing specialist also distributes it for you to obtain those essential one way backlinks.

This one stop shop for link building and web marketing is something that can take a lot of pressure off the busy businessman.

At the moment it seems as if the only form of backward link that will be of any real value in the future will be the one-way link that is embedded within the text of the page. I have to say that I like this change – after all I am a content writer. I have never seen any real value to a link which is in the form a blog comment or a link that is just included on a free website directory. Then there are the paid links that appear under “the sponsored links” section – again how can these be classed as a vote? So yes I am very happy with these changes – it can only be a positive thing in the long run.

I have been involved within the SEO industry for eleven years and have witnessed a massive amount of changes during this time as to the best ways to link build and promote a website; I am not particularly saying that I am a link building expert however I have learnt a great deal in this time. I have always championed one way backward links and I have to say that I used to become extremely frustrated when my competitors just bought their way to the top of the search engine rankings via paid links. Don’t get me wrong we all know that paid links are still taking place – here in the UK a massive broadcasting corporation is well known for selling links but for me this is most definitely not the way to go.

One-way link building

During this eleven year period one form of SEO and web promotion has continued to stay in favour and that is article marketing. I personally totally believe in the power of article marketing and I have written many articles about a variety of subjects during the last couple of years. I now have well over a thousand articles published on EzineArticles and I will most certainly continue to write unique quality content in the future.